Business owners cannot afford to think in terms of normal, old or new. They cannot wait for a post-Covid world, whatever that may be. They must survive, and to do so, they must seek new opportunities and adopt new attitudes. Take the following quotes to heart, and keep them in your mind, as you move forward in these extraordinary times:
"To me, hope is informed optimism" - Michael J. Fox
Words like ‘hope’ and ‘optimism’ may be hard to swallow for some these days, but they are as vital as ever. So many businesses were flourishing when the world turned upside down. Yet, their owners knew there would be nothing gained from dwelling. Their instinct to pivot, the same that helped them through tough times in the past, became more essential than ever. Yet, that may not be enough. New information emerges every day. Without staying informed, hope will dwindle fast. Without hope, what kind of message will you send to the customers you hope to retain, not to mention the ones you want to gain.
“You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein
Take a hard look at your old way of doing things. Re-examine your brand messaging. Do not look now, but marketing and advertising are already there. Business may not ever be conducted the same, but success stories will be told about those who learned the quickest. Be innovative, find new ways to communicate with your audience.
"You can't use up creativity. The more you use the more you have." -- Maya Angelou
Be bold, think outside the box. You used to hear that all the time, but did you listen? Now that you are forced to be creative, how ready are you? Social media has taken center stage in a big way, and the most creative and enterprising businesses are reaping the benefits. People need fun in their life, in the worst way. Give them that and they will be waiting outside your doors when they open.
“Stay committed to your decisions but stay flexible in your approach.” - Tony Robbins
Hopefully, you have been taking notes, but if you have, be ready to rip them up. Toss the old rules out the window, forget about the status quo. Be willing to try new things, take chances, and most importantly, show customers that you will be there no matter what changes are on the horizon.
"Tolerance, inter-cultural dialogue and respect for diversity are more essential than ever in a world where peoples are becoming more and more closely interconnected." - Kofi Annan
The global pandemic certainly ushered in a tidal wave of sensitivity and tolerance, but the seismic shifts occurring in terms of social justice cannot be ignored either. This is not a time to remain quiet or on the sidelines. The public wants to know where you stand, they expect a dialogue. Anyway, after all the time they have spent in isolation, they need someone to talk to. With this new sense of interconnectedness, you do not want to be left out.
Feel free to add your own words of wisdom, advice from your elders or quotes from your heroes. These five quotes cover a lot of ground, but if you understand them, then you are prepared to face the future, no matter how uncertain.
The Law Office of H. Benjamin Sharlin LLC
is owned and operated by H. Benjamin Sharlin and serves all of Mercer County, New Jersey and the surrounding areas. Mr. Sharlin is a bilingual Spanish-speaking attorney who vigorously represents the interests of all his clients.
Call (609) 585-0606 or click the button below to schedule an appointment