Telling Your Brand Story | Sharlin Law, Business Attorney in Mercer County

Telling Your Brand Story

Telling Your Brand Story

You realized your purpose in life is to be a food entrepreneur. Now, you are one. You have come to realize there are tons of similar products, food trucks and restaurants. How will you stand out from the competition and connect with your customers? The good news is that they want to connect with you. They want to know your story.

Your story is the story of your brand. It involves your personal experiences. Maybe you wish to solve a problem or perhaps you are simply fulfilling a personal aspiration. Your ability to convey this information via your brand story will create loyal consumers. Do you need some tips on how to develop your brand story? Look no further. Here is a list of story aspects that consumers respond to:


You do not need to be “cool” or “bold.” Just be YOU. Be proud of your story. Be honest. Express how much your business matters to you and it will resonate.


What distinguishes your culinary creations from others? Get right into it. Analyze the strengths and weaknesses of competitors. What ingredients do they use? Where do they sell or distribute their products or services? How do they deliver their product or service to their customers? How do the answers to these questions differ from your plans?


The best storytellers are specific and share details. Your personality, your passion and your purpose will not come across unless you remember this. The more you share, the more likely your experience will strike a note with potential customers. Do not be afraid to get personal. Put a face on this enterprise you are so excited about.


A person not only has a face, but a history as well. A timeline will establish this for your business. Key milestones and how long you have been cooking or involved with food are key factors in establishing a timeline. If you want your customers to join you on your path, you first must show it to them. Share your experience.


Before you invite customers to take this ride with you, you must give them a glimpse of the future, as well as the past. Aspirations are what journeys like yours are made of. The ones that are successful tend to be the realist ones, rather than the “pie in the sky” ones. Talk about the growth you envision and how you plan to implement it. If you plan to expand from a food truck to a restaurant, let us know!

​If you would like some help telling the story of your brand contact Silvernail Web Design

The Law Office of H. Benjamin Sharlin LLC

is owned and operated by H. Benjamin Sharlin and serves all of Mercer County, New Jersey and the surrounding areas. Mr. Sharlin is a bilingual Spanish-speaking attorney who vigorously represents the interests of all his clients.

Call (609) 585-0606 or click the button below to schedule an appointment